Customer Experience Builds Brand Awareness Essay - 960 Words

Every customer interaction matters. And consistency throughout the customer experience builds brand awareness. Recognizable brands offer trust and reliability to your target audience. It gives shoppers an inside perspective about your company. â€Å"A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,† writes Michelle Polizzi, content coordinator at Brandfolder. It’s all about making your customers feel comfortable across all channels. They expect the same quality product and helpful customer service, whether it’s email or social media. Start building a consistent customer experience today. Below are few strategies to help your team. 1. Describe Your Brand’s Mission According to a Forrester study, customers are becoming increasingly dissatisfied with organizations delivering inconsistent cross-channel experiences. To offer consistency, start with your brand’s mission. Mission statements describe the purpose of your company. A powerful mission statement affects every part of your company, from how you design products to how employees interact with customers. â€Å"Your customer experience mission = How you want your customers to experience the brand, and, perhaps more importantly, how you want them to feel. The customer is the star of this statement,† says Jeannie Walters, founder of 360Connext. Use your mission statement to build consistency. Let itShow MoreRelatedStarbucks Brand1422 Words   |  6 PagesGrowth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality, starting by the quality of the whole bean, the freshly roasted gourmet beans, its packaging, transportation, until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. 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