Customer Experience Builds Brand Awareness Essay - 960 Words

Every customer interaction matters. And consistency throughout the customer experience builds brand awareness. Recognizable brands offer trust and reliability to your target audience. It gives shoppers an inside perspective about your company. â€Å"A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,† writes Michelle Polizzi, content coordinator at Brandfolder. It’s all about making your customers feel comfortable across all channels. They expect the same quality product and helpful customer service, whether it’s email or social media. Start building a consistent customer experience today. Below are few strategies to help your team. 1. Describe Your Brand’s Mission According to a Forrester study, customers are becoming increasingly dissatisfied with organizations delivering inconsistent cross-channel experiences. To offer consistency, start with your brand’s mission. Mission statements describe the purpose of your company. A powerful mission statement affects every part of your company, from how you design products to how employees interact with customers. â€Å"Your customer experience mission = How you want your customers to experience the brand, and, perhaps more importantly, how you want them to feel. The customer is the star of this statement,† says Jeannie Walters, founder of 360Connext. Use your mission statement to build consistency. Let itShow MoreRelatedStarbucks Brand1422 Words   |  6 PagesGrowth Brand 1 One of the main keys for success for Starbucks in building the brand is their focus on quality, starting by the quality of the whole bean, the freshly roasted gourmet beans, its packaging, transportation, until its brewing. This has served as a main differentiator between Starbucks and other brands. Starbucks has succeeded to position itself as a unique quality coffee provider. Starbucks also managed to build its brand with the perception of a â€Å"complete customer experience† byRead MoreCustomer-Based Brand Equity Model (Cbbe)1111 Words   |  5 PagesCustomer-Based Brand Equity Model (CBBE) CBBE act as a bridge to add value on a product endowed to a product as a result of past investments in the marketing of a brand. It is also provide provides direction and focus to future marketing activities. CBBE model designed to assist management in brand building efforts. According to the model, building a strong brand involves four steps: establish brand identity, create brand meaning, positive, eliciting accessible brand responses, and building brandRead MoreFunction of a Brand Exploratory1137 Words   |  5 PagesBrand Exploratory A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. 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Marketing allows one to learn, generate, stimulate, and fulfill the customer’s wants and needs. With marketing the first step is to find a market pain, a problem that is causing customers to be inconveniently affected. Once this market pain is identified the businessRead MoreMarketing Strategy: Enhancing Brand Equity by Developing a Brand Community1552 Words   |  7 P agesIntroduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..4 Brand Management Issues Recommended Solutions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....5 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Executive Summary This reports examines various successful hair care companies (Kevin Murphy/TreSemme), and through discussion of various of branding issues encountered, the following initiatives are recommended to enhance brand equity through our brand community: Partnership with

Fiscal Policy And Fiscal Policies - 1046 Words

Fiscal Policy Generally fiscal policy is the set of strategies that government implements or plans to use with certain activities such as the collection of revenues and taxes and expenditure that can influence the overall economic condition of the nation. A well written or planned fiscal policy can lead the nation to the steady path of the strong economy, increase employment and also maintains healthy inflation. Every country needs fiscal policy as fiscal policy plays a vital role on monitoring the pattern of the flow of nation’s expenditure to the economy and also the nation’s revenue generated from the economy. It also helps to stimulate the economic growth during the period of economic recession. The main aim of the fiscal policy is to maintain a steady fiscal growth with respect to both higher and lower economic cycle. There is an intimate relationship between fiscal and monetary policy though these both entities are conducted for different purposes. These are basically not the a lternative but the complement to each other. Fiscal policy always supports monetary policy during the time of recession such as Global Financial Crisis of 2008.Many countries enacted lots of stimulus plans related to fiscal policy in order to cope with the Global Financial Crisis of 2008. Among those India also adopted many different new techniques of fiscal policy in order to survive during the Global Financial Crisis of 2008. India is a federal democratic country located in South Asia regionShow MoreRelatedFiscal Policy And Fiscal Policies1193 Words   |  5 Pagesrecession to containing inflation, achieving full employment to increasing economic output. Fiscal policy is one of the tools often used to realise these goals and create financial stability. There are two ways in which fiscal policy can be implemented, either a contractionary fiscal policy, or an expansionary fiscal policy, which I will explore in this assignment. The aim of an expansionary fiscal policy is to raise expenditure, whereby economic output and household income will also increase. ThisRead MoreFiscal Policy And Fiscal Policies838 Words   |  4 Pagesactive fiscal policy† (CNBC) in order to have its economy back on the reasonable range. Fiscal policy affects aggregate demand depending on the government’s spending and taxation. Thus, if the government decides to make changes in its taxation such as discounting corporate taxes, the aggregate demand curve will shift. In addition to that, money spent on public services and welfares will increase government spending which will affect aggregate demand as well. Economic Analysis Fiscal Policy â€Å"FiscalRead MoreFiscal Policy And Fiscal Policies1560 Words   |  7 PagesFiscal Policy Brooks (2012) defines that fiscal policy is adjusting government revenue and spending in order to influence the direction of the economy and meet the economic goals of the country. 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When the government decides on the taxes that it collects, the transfer payments it gives out, or the goods and services that it purchases, it is engaging in fiscal policy. The primary economic impact of any change in the government budget is felt by particular groups—a tax cut for families with children, for example, raises the disposable income of such families. DiscussionsRead MoreGDP and Fiscal Policy Essay698 Words   |  3 Pagesupon the capacity of GDP. Appropriate government bodies make the determination of national fiscal policies. Occasionally there are involuntary economic establishments and every now and then a discretionary fiscal policy is necessary. These elements are established by the government bodies, which are predominately the President or Congress. While economic activities rise and fall; both taxes and fiscal expenditures involuntarily act in response in ways that even out the economy. For instance, duringRead MoreFiscal Policy as an Economic Stabilization Measure1604 Words   |  7 PagesFISCAL POLICY AS AN ECONOMIC STABILIZATION MEASURE Fiscal Policy refers to the various decisions undertaken by the government regarding public expenditures and revenue. There are a large number of sub-policies that are encompassed by the fiscal system. But all the policies can be broadly categorized as being either ‘Public Expenditure’ or ‘Public Revenue’. It can be said that the fiscal policy is a direct government intervention in the economic processes of an economy. The fiscal policyRead More Demand Management and Fiscal Policy Essay1022 Words   |  5 PagesDemand Management and Fiscal Policy Fiscal policy is the manipulation of aggregate demand using taxation and or government spending. The government tends to make most of its fiscal decisions in the annual budget, usually announced in March of each year. However, there are a number of problems in using fiscal policy to control aggregate demand - one of the most significant is the problem of time-lags. 1. Time Lags Many aspects of fiscal policy have a delayed effect on aggregate demandRead MoreAnalysis of Discretionary Fiscal Policy Essay699 Words   |  3 Pagesdiscretionary fiscal policy the government spends and taxes to change the economy during a particular problem. Both Congress and the president have to take action when they agree that the economy is in need. When they do this they are trying to simulate the economy during a time of recession. Economists thought discretionary fiscal policy would eliminate the instability of the recession, however most had given up on the idea by 1980. The most noticeable discretionary fiscal policy is the discretionary

Digital Audio Free Essays

Digital Audio refers to the reproduction and the transmissions of a stored sound in a digital format. This includes things like CDs or mp3s and other forms of sound that can be stored on a computer. In contrast for instance say the telephone system, which is stored in a completely different format which is called the analogue system. We will write a custom essay sample on Digital Audio or any similar topic only for you Order Now In sound recording and reproduction systems, digital audio refers to a digital representation of the audio waveform for processing. Digital Audio came about due to its usefulness when recording and distribution in sound. The modern day usage of this system is through the internet to post put songs on web pages and videos on YouTube depends on digital recording and digital HYPERLINK â€Å"http://en. wikipedia. org/wiki/Audio_compression_(data)† \o â€Å"Audio compression (data)† compression algorithms. One of the good things about using this system is that it reduces the cost of the distribution because it is not a physical object. Also it is very easy to access because nowadays if people want something or need something they go on the internet. In an analog system sounds are usually made physically and are recorded into a mic which is transformed into a electrical representation of a waveform, which is stored or transmitted. Analog audio signals are susceptible to noise and distortion, unavoidable due to the innate characteristics of electronic circuits and associated devices. In the case of purely analog recording and reproduction, numerous opportunities for the introduction of noise and distortion exist throughout the entire process. When audio is digitized, distortion and noise are introduced only by the stages that precede conversion to digital format, and by the stages that follow conversion back to analog. Digital Audio Workstation or DAW is one of the commonly used terms in home music production environment. Yet some are still confused especially the beginners in music production with no electrical/sound engineering background as to what is really the meaning of Digital Audio Workstation? The fact is that, it’s so hard to understand what is digital audio workstation without giving the beginner; a complete information of how everything starts and end in music production. It’s why this lengthy post is perfect for those completely new in digital-based home recording or recording music using computers! I should have written this a long time ago, anyway its good that I put some importance of posting this one. Let’s get started.. First, you need to understand how the music goes into your computer. Your music is a sound wave which is an analog signal, a continuous form of signal(e. g. a sine wave). A musical instrument or a disturbance (e. g a water droplet falling into a pail of water) and can cause vibrations in the air that causes it propagate in the form of a sound wave. When these air pressure vibrations reaches your ear, you will perceived it as a sound if the pressure is strong enough to cause vibrations in your ear drum and if the frequency is audible (20Hz to 20,000Hz). The music you hear are actually composed of musical notes which are sinusoidal in nature and has two properties which are: a. ) Amplitude (how strong are the pressure vibrations, which is usually measured by SPL or sound pressure level using decibels). b. ) Frequency( how high or low is the pitch of the sound wave, measured in Hertz) How to cite Digital Audio, Papers

The Scottsboro Trials Essay Example For Students

The Scottsboro Trials Essay Imagine being a black teenager in the south amid the great depression. It was hard enough for whites to find jobs during this time; I cant even begin to fathom what it would be like being black seeking a job. Many blacks sought hoboing as a common pastime seeing it as an adventure to get them from one small job to another. And this is where the story of the Scottsboro Boys begins. Aboard a southern railroad car was a young black youth named Haywood Patterson. He clutched to the side of the car as it careened back and forth over the rusty tracks. Across the top of the car walked a young white man. Every time this man would walk past Patterson he would step on his fingers. Patterson finally said to the man, whenever you need to get through, tell me and I will move my hand. The young man believed that he did not have to ask someone to move their hands, especially a nigger. This outraged him and he began to shout obscenities and racial slurs at Patterson. Soon after, a stone throwing fig ht erupted between the white hobos and the black hobos that were riding on the train. All but one white youth was forced of the train by the rocks. This white youth named Orville Gilley was pulled back on. The train itself was picking up speed and Gilley could have gotten killed. A local stationmaster was told the attack by the white hobos that had been thrown off of the train. This stationmaster wired ahead to the next stationmaster to let him know of the situation. As the train slowed down and came to a stop in Paint Rock, Alabama, those that were accused of the future crime had no telling what they were going to be up against. Once in Paint Rock, 9 black youths were rounded up, tied together and taken to prison in Scottsboro Al. Here the boys were placed in a jail cell awaiting their charges. Little did they know an additional charge was going to be added that never even crossed their minds. While in Paint Rock 2 young women greeted the Posse that came to round up the men from th e train. One of these women (Victoria Price) told the posse that she had been raped by a gang of 12 blacks with pistols and knives (Linder, n.d.).They were escorted into the jail so that Victoria could point out her attackers. Here she claimed 6 of the 9 men had raped her. Thats when a guard replied If those six had Miss Price, it stands for reason the others had Miss Bates (Linder, n.d.).The accused turned out to be: Haywood Patterson, Andy Wright, Eugene Williams, Clarence Norris, Charlie Weems, Olen Montgomery, Ozie Powell, Willie Roberson and Roy Wright. Let me tell you about the accusers in this case, Victoria Price and Ruby Bates. Both women were from Huntsville, Al and daughters of widows. They grew up in the worst section of town living in shacks and associating with Negroes. Prior to Paint Rock, they had been working in Margaret Mill which produced cotton. The mill had shut down and they joined the other hobos seeking work (Goodman, 1994, pp20-21). When these ladies got older they were said to have fornicated with Negroes also. Now you have to understand that in the south there was a stigma between white woman and black men, when a white woman sleeps with a black man its considered rape (in the south). Now when these women were found on the train with Negroes, they did not want to be thought of as adulterers and tramps. Instead they claimed rape so that they could be thought of as southern women, poor but virtuous (Goodman, 1994, pp20-21). During their stay at the jail, the Scottsboro Boys attracted many people, and not always the nicest. One evening a lynch mob was hanging around the outside hoping that there could be a lynching. Their plans were foiled because Governor B.M. Miller ordered the National Guard to protect the suspects. On March 30th, 1931, a grand jury indicts all 9 boys. The boys were appointed council; however this was not an easy task. No one at the time wanted to represent them. A unpaid and unprepared Chattanooga real estate attorney named Stephen Ruddy agreed to take on the case as long as he had help. Up stepped local attorney Milo Moody. Moody was a 70year old man who hadnt tried a case in years. Their incompetence showed during the April 6th-9th trials before Judge A.E. Hawkins. Eight of the 9 boys are tried, convicted and sentenced to death. The case against the youngest boy, Roy Wright, whom at the time was 13, ended in a hung jury (PBS, 1999-2000). Beowulf: First Literary Superhero EssayThis was also the same year there was talk of a compromise. Knight met secretly with Liebowtiz to discuss the compromise. The cases were starting to drain Alabama both financially and politically. He offered to drop the prosecutions of 3, and give the others no more than 10 years in jail for either rape or assault. Both lawyers knew that they were never going to get a trial that didnt end without a conviction. Leibowitz agreed to the compromise but unfortunately never got to see it completed. Knight died suddenly in 1937. Keep in mind that 7 of the Scottsboro boys were still in jail awaiting their trials and it had been 6 years up to this point. The third trial of Clarence Norris began on Monday, July 12th, 1937. Judge Callahan rushed ahead and by Wednesday morning the jury had a death sentence. Attorney Watts had fallen ill during this time and left everything to Liebowitz. July 21st, Andy Wright is sentenced to 99 years. July 22nd, Charley Weems is sentenced to 75 years. July 24th Ozie Powell pleads guilty to assaulting a sheriff and is sentenced to 20 years. On this same day, Rape charges against the last four defendants: Olen Montgomery, Willie Roberson, Eugene Williams and Roy Wright are dropped (PBS, 1999-2000). In 1938 there was a chance for the remaining five Scottsboro Boys to be pardoned by Governor Bibb Graves. Again this did not favor the boys. At the interview, Patterson was found carrying a knife, Ozie Powell refused to answer any questions presented to him by Graves, and Norris was in a battle with Patterson and threatened to kill him if released. Overall none of the boys admitted to the rape and knowledge of it, so no pardons came. Eventually through paroles or escape all of the Scottsboro Boys found their way out of Alabama (Linder, n.d.).Andy Wright was the last to leave Alabama in 1950. Some of the boys wrote books on their experiences. The case showed just how indifferent jurors were in the south during the 1930s, how two women could ruin the lives of 9 men and how politically minded everyone was involved in the trial. The Scottsboro Trials was the only case in history of the US that produced the most trials, convictions, reversals and retrials. In the end this case allowed jur ies to be open to blacks and helped to ease racial tensions in both the south and north. Reference ListGoodman, J. (1994). Stories of Scottsboro; The rape case that shocked 1930s America and revived the struggle for equality. New York, NY: Pantheon Books. Norris, C., Washington, C. D. (1979). The Last of the Scottsboro Boys an Autobiography. Toronto, Canada: Putnam Books. Linder, D.O. (n.d). The Trials of the Scottsboro Boys. Retrieved March 14, 2005, from http://www.law.umkc.edu/faculty/projects/FTrials/scottsboro/SB_acct.htmlPBS. (1999-2000). Scottsboro Timeline. Retrieved March 27, 2005, from http://www.pbs.org/wgbh/amex/scottsboro/timeline/index.html